Are you asking customers the right way?

What does this mean for YOUR business?

Say you run a coaching class. You collect a student's phone number. You must tell them clearly — 'We will use this number to send class updates only.' You cannot then use it to send ads. Same for a factory taking workers' Aadhaar copies. Tell them why. Write it simply. If your WhatsApp message or form sounds like a legal notice, rewrite it. A normal person must understand it in one reading. No tricks. No small print.

Who Is Affected

• You must ask before collecting anyone's phone number or Aadhaar copy.
• Your question must be simple. No confusing English. No hidden lines.
• You must tell people exactly why you need their information.
• You cannot use their information for something else later without asking again.