Booking forms, loyalty cards, feedback slips — all of it counts under the new law.
You run a hotel, a restaurant, or a retail shop. You think you only sell rooms or products. But every booking form, every loyalty card, every feedback slip has someone's name, phone number, or address on it. That is people's information. The new data law — DPDPA — says you must protect it. If you don't, you can face a heavy fine.
Think about your daily work. A guest checks in — you take their Aadhaar copy. A customer joins your loyalty programme — you save their phone number on WhatsApp. Someone fills a feedback form — you keep it in a drawer for months. All of this is people's information. The law says you must ask permission before collecting it. You must store it safely. And you must delete it when you no longer need it.
Make a list of every place you collect customer information today.
Check if old feedback forms and booking records are stored safely or deleted.
Check if your business is ready. Takes 3 minutes. Visit saralprivacy.com/assessment
“Customer experience and customer data are often stored side by side.”
Free — takes 3 minutes
Answer a few simple questions. Get your free Readiness Score — sent to your email or WhatsApp.
Check My Readiness →Take our free 3–5 minute industry assessment to find out your compliance risk level.
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The Complete DPDPA Compliance Guide
35 pages. Plain English. Everything your business needs to understand the DPDP Rules 2025 — written for founders, not lawyers.
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Privacy Notice, Consent Language, Data Inventory, DSR SOP, Vendor Register. Delivered free to your email.
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