Every site visit, every KYC form — someone's private info is moving around.
A buyer calls to ask about a flat. You take their name and number on WhatsApp. Your broker forwards it to three other agents. The buyer's Aadhaar copy lands in a group chat. Sound familiar? This happens in real estate every single day. Most builders and agents don't even notice. But under India's new data law, this is a serious problem. And it starts before any agreement is even signed.
Think about your last ten buyers. Where is their Aadhaar copy right now? Is it in a WhatsApp chat? A broker's phone? A printed form in a drawer? Each of these is a risk. Under DPDPA, your business is responsible for keeping that information safe. It does not matter if a broker shared it. You collected it first. So you must control it. Start by listing every place where you take someone's information. That list will surprise you.
Stop sharing buyer Aadhaar or PAN copies on WhatsApp groups.
Write down every step where you collect a buyer's information.
Check if your business is ready. Takes 3 minutes. Visit saralprivacy.com/assessment
“The first data risk in real estate is usually informal sharing.”
Free — takes 3 minutes
Answer a few simple questions. Get your free Readiness Score — sent to your email or WhatsApp.
Check My Readiness →Take our free 3–5 minute industry assessment to find out your compliance risk level.
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