Your ad campaign may be breaking the law

What does this mean for YOUR business?

Say your agency runs a Google ad for a coaching class. Someone clicks the ad. They land on a form asking for their name, phone, and city. That form must now show a clear notice. It must say what the information is for. It must say who will use it. If you then upload those leads to your client's CRM, that upload is also covered. Even event registration forms at trade fairs count. Every step where you touch someone's information needs a clear reason.

Who Is Affected

• Every lead form must tell people why you want their phone number.