If no one owns the data, everyone is in trouble when something goes wrong.
Imagine a complaint comes in. A seller's phone number got leaked. You ask your team — who handles this? Product team says ops. Ops says support. Support says product. Nobody knows. This is happening right now in hundreds of Indian platforms and marketplaces. The new data protection law says someone must be responsible. If no one is, your whole business is at risk.
Say you run an online marketplace. Sellers share their PAN card and bank details to register. Buyers share their phone numbers and addresses. Your support team reads WhatsApp messages to solve complaints. Your vendor handles delivery and sees customer data. Now ask — who owns each of these? Who fixes it if something leaks? Under the new law, you must have clear answers. No answer means no protection. And no protection means big fines.
Write down who owns each type of data in your platform.
Tell your support and ops team their data responsibilities clearly.
Check if your business is ready. Takes 3 minutes. Visit saralprivacy.com/assessment
“The fastest-growing platform problem is not scale. It is unclear ownership at scale.”
Free — takes 3 minutes
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