A customer's phone number travels further than you think.
A customer buys shoes from your shop. You take their phone number for the bill. But then that number goes to your SMS team, your loyalty offer list, your return desk, and maybe your WhatsApp broadcast group. The customer said yes to one thing. Did they say yes to all of this? Under the new DPDPA law, you need a clear answer.
Say a customer gives their phone number at your billing counter. You then add them to your Diwali sale WhatsApp group. You also share their details with your delivery partner. And your store manager calls them for feedback. Each of these steps uses their information again. Under DPDPA, each step needs a reason and permission. If you run a shop, a showroom, or even a small outlet — this applies to you today.
List every place your shop collects customer phone numbers or emails.
Stop adding customers to WhatsApp groups without asking them first.
Check if your business is ready. Takes 3 minutes. Visit saralprivacy.com/assessment
“Retail data often moves farther than the sale itself.”
Free — takes 3 minutes
Answer a few simple questions. Get your free Readiness Score — sent to your email or WhatsApp.
Check My Readiness →Take our free 3–5 minute industry assessment to find out your compliance risk level.
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The Complete DPDPA Compliance Guide
Plain English. Everything your business needs to understand the DPDP Rules 2025 — written for founders, not lawyers. Now in 7 Indian languages.
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