When a customer complains, your store and head office must say the same thing.
A customer walks into your shop. She says: 'Please delete my phone number from your system.' The store staff says okay. But the call centre calls her again next week. Now she is angry — and she has the right to complain to the government. Under the new data law, your business must handle these complaints properly. Every time. From every channel.
Say a customer asks your store to fix a wrong address in your system. Your store staff notes it down. But the CRM team never updates it. The customer gets a wrong bill. Now she is upset and can file a complaint. Same problem happens with phone numbers, WhatsApp messages, and loyalty card details. Your store team and your back office must talk to each other. Every complaint must reach the right person. And it must be solved on time.
Make one person responsible for all customer information complaints.
Tell store staff and call centre team to log every complaint in one place.
Check if your business is ready. Takes 3 minutes. Visit saralprivacy.com/assessment
“Customers notice when the store and the system tell different stories.”
Free — takes 3 minutes
Answer a few simple questions. Get your free Readiness Score — sent to your email or WhatsApp.
Check My Readiness →Take our free 3–5 minute industry assessment to find out your compliance risk level.
Take Free Assessment →Free Download
The Complete DPDPA Compliance Guide
Plain English. Everything your business needs to understand the DPDP Rules 2025 — written for founders, not lawyers. Now in 7 Indian languages.
Download the Guide →5 Ready-to-Use Templates
Start complying — not just reading
Privacy Notice, Consent Language, Data Inventory, DSR SOP, Vendor Register. Delivered free to your email.
2-min reads, plain English, every morning. Free forever.
