Marketing agencies pass your customer data around more than you think.
You gave your marketing agency your customer phone numbers. Simple, right? But that list did not stay in one place. It went into ad tools, reporting sheets, WhatsApp groups, and maybe even a third vendor's system. Every stop is a risk. Under the new DPDPA law, you are responsible for where that data goes — not just your agency.
Say you run a coaching centre. You shared 500 student phone numbers with your agency. They uploaded it to Meta for ads. Then they used it again for a retargeting campaign. Then it went into a dashboard tool. Then a new intern got access. You never said yes to all of this. Under DPDPA, your customers gave permission to YOU — not to every tool your agency uses. If something goes wrong, the law looks at your business first.
Ask your agency: where exactly is our customer data stored right now?
Write a simple rule: agency must delete old customer lists every 90 days.
Check if your business is ready. Takes 3 minutes. Visit saralprivacy.com/assessment
“Marketing data moves fastest when nobody slows it down to ask why.”
Free — takes 3 minutes
Answer a few simple questions. Get your free Readiness Score — sent to your email or WhatsApp.
Check My Readiness →Take our free 3–5 minute industry assessment to find out your compliance risk level.
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The Complete DPDPA Compliance Guide
Plain English. Everything your business needs to understand the DPDP Rules 2025 — written for founders, not lawyers. Now in 7 Indian languages.
Download the Guide →5 Ready-to-Use Templates
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